Facebook requires a little more set up in the first few weeks of the campaign before the ads go up we have to get access to your page, business manager, ad account, and other assets on Facebook and this typically takes some time. Once we have access and your ads are running on Facebook it can take several weeks for the Facebook algorithm to find your perfect audience which can require a few rounds of adjusting your targeting to get the perfect leads. This takes around 3-months to get it humming along.