The initial month of our content marketing service is more expensive because it involves a comprehensive setup process. This includes in-depth keyword research to identify the most effective keywords for your business, creating a detailed topic outline to guide content creation, and writing the pillar page and first cluster topic page.

These initial steps are crucial to laying a solid foundation for your content marketing strategy. They require a significant amount of time, expertise, and resources, hence the higher cost for the first month.

From the second month onwards, we will be building upon this foundation, focusing on creating additional cluster topic pages and maintaining the strategy. This doesn’t involve as much heavy lifting as the initial setup, so the cost is lower.

In essence, think of the first month as an investment into setting up a strong, effective content marketing strategy that will drive results in the following months.