Driving leads from your Facebook business page to your website is a complicated process. A number of different factors have to be in place to accomplish this goal. Frequently posting on Facebook about your business and the products/services it offers is imperative. When posting on popular social media platforms, you will start to see an increase in the number of comments on these posts. Over 44% of consumers claim that how a business responds to these comments affects their buying decisions. 

Responding to positive comments on your Facebook posts is relatively easy. However, if you receive a negative comment, how you handle it will be studied by possible customers. Handling these negative Facebook comments will be much easier if you follow the tips below. 

Never Make Promises You Can’t Deliver On

Whether you are posting content on your business Facebook page or using paid social media advertisement, your main goal should be portraying the right brand image. Keeping your brand in a good light will require lots of hard work and discipline. While you will want to diffuse a situation involving negative comments on a Facebook post, you need to avoid making matters worse with empty promises. 

This is why you need to think long and hard before responding to one of these negative comments. You need to make sure your response and what you offer to this dissatisfied customer is something you can actually deliver. The last thing you want is to over-promise and under-deliver, due to the irreparable damage this can do to your company’s reputation. 

You Can’t Just Ignore This Problem

When presented with a negative comment on one of your Facebook posts, you have a decision to make. You can either ignore the comment or engage with the person leaving the negative comment. Some business owners think that ignoring these comments is the best way to avoid further damage to their reputation. In reality, ignoring negative Facebook comments will make some potential customers think you don’t care about consumers. 

This is why you need to actively monitor and respond to Facebook post comments, whether they are negative or positive. If other consumers see you working hard to respond to negative comments and fix the problem a person has with your products/services, they are more likely to use your company in the future. 

Don’t Forget To Be Polite

One of the biggest mistakes you need to avoid when handling a negative Facebook comment is becoming rude or argumentative with the person who made the comment. Letting your emotions get the better of you during this online interaction can be damaging to your brand. Regardless of how rude a social media user is, always be kind and accommodate. While this will be difficult, it is worth the effort considering the long-term issues this can help you avoid. 

Maximize the Number of Facebook Leads You Generate

Are you struggling to drive traffic from your Facebook page to your business website? If so, it’s time to contact Small Business SEO for help.