At last count, nearly 340,000 people have contracted the Coronavirus worldwide. Since this pandemic started, economies and small businesses around the globe have been experiencing a massive slow down. Dealing with a crisis of this magnitude can be very stressful. Instead of getting overwhelmed and closing up shop, now is the time to double down and work harder. Coming out of this crisis stronger than ever should be your main goal as a business owner.
If this is the first major crisis you have experienced as a business owner, then your first course of action needs to be developing a plan of attack. Knowing what you want to accomplish and how to reach these goals can help to keep you on track. Read below for some helpful tips on how to lead your business out of a crisis.
1. Trim the Fat Of Your Operating Budget
During this time of economic uncertainty, all business owners need to take a look at their existing budgets. Going over your budget with a fine-toothed comb can help you figure out where waste exists. Cutting the fat from your budget can help you lessen the financial impact that the Coronavirus crisis has on your business.
One of the best ways to reduce the amount of money you are spending on electricity and other monthly utilities is by allowing your team to work from home. Since most states have already shutdown non-essential businesses, making the transition to remote work is easier than ever. If your team needs access to documents and sensitive information, then investing in a cloud-based server is a great idea. With the help of the cloud, you can keep this information accessible and secure.
2. Take a Look at Your Existing Marketing Campaigns
Keeping yourself and your employees occupied during a time of crisis is imperative. If you are looking for a way to use the downtime you have wisely, take a look at your existing marketing campaigns. Taking a second look at how well your Google AdWords and content marketing campaigns are working is crucial when trying to ensure your advertising dollars are being well-spent.
If you are working with an experienced marketing professional, they should be providing you with regular reports regarding how well your campaigns are doing. If you feel like some changes be made, be sure to talk with the marketing company you have hired to see what they think. Optimizing your marketing campaigns now will lead to more business in the future.
3. Keep Customers and Employees Informed
One of the main goals you should have during this time of crisis is reassuring consumers and employees. Staying in contact with employees and consumers is a great idea. Providing information about how your company is handling the impact of the Coronavirus crisis can help you avoid panic. Ignoring the need for transparency during a time like this can have a negative impact on your business in the future.
We Are Here to Help!
If you want to optimize your website or revamp your approach to online marketing during this slowdown, then Small business SEO is here to help. Contact us now for more information on the marketing services we offer.